Bad vs Good Writing
Good copy can save you from the following afflictions:
Before - We are now in the situation of being able to begin more detailed design
After - We can now begin detailed design
'Approximately 62 per cent...'
'All the participants were over the age of 25. The ages ranged in age from 25 to 60 . . .'
'I like cooking my family and my pets.'
Less horrifying: I like cooking and spending time with my family and pets
Before - Single-purpose agricultural structures – in this case swine - can generate geographically magnified olfactory stress
After - Pig farms can make a large area smell bad*
Sounding horribly corporate
Before - Cascade this to your people and see what the push-back is
After - Please inform your employees about this and see what they say*
This supposedly excellent school recently became a laughing stock with this typo on their sign:
*Thanks to Ed Weathers